Market Insights

Mobile Telephony Market in SE Europe

A region with still some room to grow

By Dimitris Mallas


A look in the region

South East Europe is one of the most interesting markets in Europe. When consumers in Western Europe were making their first phone call through a mobile device using a digital GSM network back in 1992-1993, most of the countries in South East Europe were trying to get into their feet after the collapse of communism. Fast forward to 2013 and most of the countries have a mobile penetration well above 100% and also there following with quick steps the trends in Western Europe, while at the same time some of them are members of the European Union.